Restaurant Toolkit

9 Ways to Increase Your Restaurant's Search Visibility

May 23, 2022

How to increase your restaurant’s search visibility: Google my business, content ideas, and SEO.

In 2022, social media for businesses is no longer optional—and as the food delivery market continues to boom—tech savvy restaurateurs are making their online presence a priority.

We know time is money in the restaurant business, so we’ve outlined some actionable steps you can take to increase your restaurant’s search visibility. While improving your restaurant’s online health is a marathon—not a sprint—there are small changes you can make today to boost your restaurant’s visibility on Google.

The good news? You don’t have to be an SEO expert or marketing wizard to master them. Let’s dive into the 9 ways you can easily increase your restaurant’s visibility today.

You don't have to be an SEO expert or marketing wizard to get your restaurant's search presence up on Google.

9 ways to boost your restaurant's visibility on Google

1. Optimise your Google Business Profile:

Did you know the average optimised Google Business Profile listing gets 5x more views than a listing that has not been optimised? Creating a Business Profile for your restaurant allows you to control the information displayed on Google Search and Google Maps - like your business address, opening hours, phone number, menu items, ordering options, etc. In the end, it’s a matter of credibility. Customers are twice as likely to consider a business reputable and 70% more likely to visit if it has a complete profile on Google Search and Maps.

With features like sharing updates, responding to reviews, and adding pictures, you will be able to connect with customers in new ways.Google results are optimized to help find nearby businesses, so having a Google Business Profile for your restaurant will help people find you. You can accept reservations and online orders from your profile, converting searchers into customers. For more information on optimizing your Google Business profile, click here.

2. Invest in a great website:

A good website converts a user into a customer quickly. Make sure your website is up to date, easy to navigate, and visually appealing. Include buttons to book a reservation online, order food (if you don’t have a direct-to-consumer ordering platform, list all the third apps with hyperlinks to your restaurant), and menu.

3. List your menu online:

93% of customers look for online menus before dining out or ordering in. That means it’s a no brainer to keep your menu fully up-to-date and listed on your website, Google Business Profile, Facebook, and IG highlights. Providing your customer with the exact items available will reduce the time it takes for your staff to relay info on the phone and avoid disappointment if an item is no longer on your menu.

4. Require reservations:

Requiring reservations helps you manage orders and increases customer touchpoints. It creates a channel for guests to send feedback about their experiences, ultimately increasing the probability of a customer finding your restaurant online and returning to your restaurant.

Increased search visibility can help your restaurant get more reservations, orders and awareness.

5. Be consistent on social media:

Post frequently on Facebook, Instagram, and TikTok - depending on who your main customer type might be. You can then repurpose your restaurant content on Google posts. Make sure to create location-specific content to reach customers near you. Create engaging content representing your restaurant’s brand identity—but feel free to capitalize on timely trends and trending sounds on Instagram reels. Use three hashtags per post related to the restaurant industry. According to Doordash, the most popular hashtags for restaurants includes #happyhour, #foodie, #delish.

Check out these resources to master restaurant marketing today:

  1. 27 Instagram Reels Ideas for Restaurants in 2022 (with examples!)
  2. How to Master Social Media Marketing for Restaurants
  3. The Ultimate Marketing Checklist for Restaurants (tips, ideas and best practices!)

6. Be responsive online:

Spend twenty minutes community managing across your digital platforms each day. Respond to every review (negative or positive) using our review template responses for restaurants. Encourage UGC (user-generated content) by reposting customers’ content at your restaurant or your food. Establish a community by featuring your customers and offering special promotions to those who repost your restaurant’s content and tag a friend.

7. Use keywords:

We know customers discover many restaurants online. Include keywords using tools like SEMrush or Google Keywords to find the best keywords related to your restaurant/ cuisine.

For example, if you run an Italian restaurant in Coogee, Sydney, put “Italian cuisine near Coogee” on your website. This way you’re attracting your niche customer base through words that they’d most likely search when their craving for Italian food in their area hits.

8. Build Local Business Partnerships

Reach out to local food journalists and influencers to visit your restaurant. This is a modern, creative way to share your business through word of mouth online. You can also encourage write-ups in your local paper by reaching out proactively to tell local businesses about new deals and promotions you may be running (think themed days, seasonal favourites, or free delivery fee days!).

Another favourite is collaborating with local businesses to host an event (i.e., book reading at your restaurant or live music).

9. Harness the power of real-time data:

Get a 360 view of how your restaurant is performing through Hubster’s best-in-class data & analytics dashboard. Monitor and grow your business performance across multiple brands, locations, and delivery partners.

Advanced Insights lets you analyse missed orders, lost revenue opportunities, system availability & uptime, menu item performance, and more with our industry-leading tools.

Insights today to see in real-time how your top-performing menu items, which promotions are performing the best (promotion ROI), and order issues to reduce negative reviews. You can learn more about Hubster Insights here.

If you're looking to increase your restaurant's search visibility, try Hubster! Hubster is designed to simplify and superpower your delivery business—with POS integration, menu management, insights, and automated marketing, Hubster will help your restaurant stand out from the competition.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Latest blog posts

Sometimes you just want a little extra. Extra support. Extra features. Extra everything.
Restaurant Toolkit

Restaurant Technology: The Top Tech to Help Your Staff Succeed in Delivery and Beyond

From reservation management to order aggregation, this article covers the tech your restaurant needs to succeed in delivery and more.

Restaurant Toolkit

6 Ways To Get Your Restaurant Ready for Winter

Winter is upon us and with the cold comes the need to crank up the heat on delivery and more. This article will cover the top 6 ways you can get your restaurant ready for winter.

Case Studies

How Hubster Helps Decades-Old Don Don Streamline Their Dine-In and Delivery Operations

We spoke to owner operator Jun about building the Japanese restaurant from the ground up, surviving the pandemic and how he’s navigating staffing issues with Hubster’s Direct Orders.

Restaurant Toolkit

8 Unexpected Ways Hubster Can Help Your Restaurant Succeed in Delivery

What else can Hubster do? From giving you time back to focus on what truly matters to increasing your employees’ quality of life. Read on to uncover the unexpected ways Hubster can help your restaurant succeed in delivery.

Restaurant Toolkit

How To Improve Your Menu and Get More Restaurant Sales and Orders

From categorization to food photography to modifiers, these 5 steps are sure to improve your restaurant’s delivery performance.

Restaurant Toolkit

What Is A Ghost Kitchen?

As with any restaurant innovation, the ghost kitchen trend is evolving rapidly and growing at an accelerated rate. In this article, we’ll dig into everything you need to know about ghost kitchens.

Partner Highlights

How Hubster's Global Partners Share Culture Through Food

Working with a diverse roster of restaurant owners has shown us how food can be a catalyst for expressing and sharing different cultures with the world.

Restaurant Toolkit

How To Manage Negative Restaurant Reviews

5 simple steps to make negative reviews have a positive impact on your restaurant's reputation.

Restaurant Toolkit

How To Shoot Photos for Food Delivery Platforms Like a Pro

5 simple steps restaurateurs can take to optimize their imagery for online ordering platforms.

Solutions for enterprise customers

For restaurant groups with more than 10 locations, we love getting you up and running as smoothly and quickly as possible. Let us know what you need, and we’ll custom-tailor the right solution for your business. Let’s have a conversation about it.

Talk to someone

9 Ways to Increase Your Restaurant's Search Visibility

Restaurants, boost your online presence and reach more customers with our top tips to increase visibility.

How to increase your restaurant’s search visibility: Google my business, content ideas, and SEO.

In 2022, social media for businesses is no longer optional—and as the food delivery market continues to boom—tech savvy restaurateurs are making their online presence a priority.

We know time is money in the restaurant business, so we’ve outlined some actionable steps you can take to increase your restaurant’s search visibility. While improving your restaurant’s online health is a marathon—not a sprint—there are small changes you can make today to boost your restaurant’s visibility on Google.

The good news? You don’t have to be an SEO expert or marketing wizard to master them. Let’s dive into the 9 ways you can easily increase your restaurant’s visibility today.

You don't have to be an SEO expert or marketing wizard to get your restaurant's search presence up on Google.

9 ways to boost your restaurant's visibility on Google

1. Optimise your Google Business Profile:

Did you know the average optimised Google Business Profile listing gets 5x more views than a listing that has not been optimised? Creating a Business Profile for your restaurant allows you to control the information displayed on Google Search and Google Maps - like your business address, opening hours, phone number, menu items, ordering options, etc. In the end, it’s a matter of credibility. Customers are twice as likely to consider a business reputable and 70% more likely to visit if it has a complete profile on Google Search and Maps.

With features like sharing updates, responding to reviews, and adding pictures, you will be able to connect with customers in new ways.Google results are optimized to help find nearby businesses, so having a Google Business Profile for your restaurant will help people find you. You can accept reservations and online orders from your profile, converting searchers into customers. For more information on optimizing your Google Business profile, click here.

2. Invest in a great website:

A good website converts a user into a customer quickly. Make sure your website is up to date, easy to navigate, and visually appealing. Include buttons to book a reservation online, order food (if you don’t have a direct-to-consumer ordering platform, list all the third apps with hyperlinks to your restaurant), and menu.

3. List your menu online:

93% of customers look for online menus before dining out or ordering in. That means it’s a no brainer to keep your menu fully up-to-date and listed on your website, Google Business Profile, Facebook, and IG highlights. Providing your customer with the exact items available will reduce the time it takes for your staff to relay info on the phone and avoid disappointment if an item is no longer on your menu.

4. Require reservations:

Requiring reservations helps you manage orders and increases customer touchpoints. It creates a channel for guests to send feedback about their experiences, ultimately increasing the probability of a customer finding your restaurant online and returning to your restaurant.

Increased search visibility can help your restaurant get more reservations, orders and awareness.

5. Be consistent on social media:

Post frequently on Facebook, Instagram, and TikTok - depending on who your main customer type might be. You can then repurpose your restaurant content on Google posts. Make sure to create location-specific content to reach customers near you. Create engaging content representing your restaurant’s brand identity—but feel free to capitalize on timely trends and trending sounds on Instagram reels. Use three hashtags per post related to the restaurant industry. According to Doordash, the most popular hashtags for restaurants includes #happyhour, #foodie, #delish.

Check out these resources to master restaurant marketing today:

  1. 27 Instagram Reels Ideas for Restaurants in 2022 (with examples!)
  2. How to Master Social Media Marketing for Restaurants
  3. The Ultimate Marketing Checklist for Restaurants (tips, ideas and best practices!)

6. Be responsive online:

Spend twenty minutes community managing across your digital platforms each day. Respond to every review (negative or positive) using our review template responses for restaurants. Encourage UGC (user-generated content) by reposting customers’ content at your restaurant or your food. Establish a community by featuring your customers and offering special promotions to those who repost your restaurant’s content and tag a friend.

7. Use keywords:

We know customers discover many restaurants online. Include keywords using tools like SEMrush or Google Keywords to find the best keywords related to your restaurant/ cuisine.

For example, if you run an Italian restaurant in Coogee, Sydney, put “Italian cuisine near Coogee” on your website. This way you’re attracting your niche customer base through words that they’d most likely search when their craving for Italian food in their area hits.

8. Build Local Business Partnerships

Reach out to local food journalists and influencers to visit your restaurant. This is a modern, creative way to share your business through word of mouth online. You can also encourage write-ups in your local paper by reaching out proactively to tell local businesses about new deals and promotions you may be running (think themed days, seasonal favourites, or free delivery fee days!).

Another favourite is collaborating with local businesses to host an event (i.e., book reading at your restaurant or live music).

9. Harness the power of real-time data:

Get a 360 view of how your restaurant is performing through Hubster’s best-in-class data & analytics dashboard. Monitor and grow your business performance across multiple brands, locations, and delivery partners.

Advanced Insights lets you analyse missed orders, lost revenue opportunities, system availability & uptime, menu item performance, and more with our industry-leading tools.

Insights today to see in real-time how your top-performing menu items, which promotions are performing the best (promotion ROI), and order issues to reduce negative reviews. You can learn more about Hubster Insights here.

If you're looking to increase your restaurant's search visibility, try Hubster! Hubster is designed to simplify and superpower your delivery business—with POS integration, menu management, insights, and automated marketing, Hubster will help your restaurant stand out from the competition.

Submitting this form means you’ve agreed to our Terms of Service.
Download icon
Next article
9 Ways to Increase Your Restaurant's Search Visibility

Learn more about Otter's integrations

This is some placeholder text by Ollie.

Latest blog posts

Sometimes you just want a little extra. Extra support. Extra features. Extra everything.

Start your 30-day free trial