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Increase Restaurant Sales Without The Expensive Fees: Introducing Direct Orders by Hubster

April 25, 2022

Are digital dining experiences here to stay? Out of 1,000 Australian diners surveyed, two-thirds want restaurants to continue offering delivery, contactless payments and digital ordering. With the advent of convenience culture and the effects of a pandemic in the past couple of years, these are the things that have become synonymous with safer and easier ways to enjoy their meals. What this means is that optimising for flexible dining options — delivery, takeaway and dine-in — is now essential for staying competitive in the food and hospitality industry. 

For restaurant owners who may have been anticipating the return of dine-in as the default, it may sound like a mean feat. From running a (once again) busy front-of-house to combating labour shortages and managing multiple delivery orders, you already have plenty on your plate. But the need to make data-driven decisions in running your operations and keep a tight grasp on your profit margins is ever looming, and you now have the added concern of figuring out how to provide digital dining experiences and building a relationship with your customers.

At Hubster, we understand the importance of meeting your customers where they seek you. That’s why we are excited to introduce Direct Orders by Hubster, designed to allow customers to order directly from your restaurant. With this solution, you can grow your direct-to-consumer sales and get incremental orders without the headache of expensive commission fees. Essentially, you become the boss of your own online ordering with Direct Orders.

What this article covers:

  • What is direct-to-consumer (D2C) online ordering, or Direct Orders?
  • Why your restaurant needs Direct Orders
  • What you can do with Direct Orders
  • How Direct Orders can help restaurants increase sales, streamline orders and save labour costs

Keep reading to learn more about how and why Direct Orders can help your restaurant increase sales and streamline operations.

What is direct-to-consumer (D2C) online ordering? 

Direct-to-consumer channels allow restaurants to set up their own online ordering system and manage orders directly without the need for a third-party delivery platform. Direct Orders by Hubster gives your restaurant access to a flexible and easy-to-update digital menu so customers can place their own orders for pick-up, takeaway, delivery or dine-in. Orders then flow through to your kitchen through a single system, which you can fulfil in-house. No middleman, no expensive commissions.

Why your restaurant needs Direct Orders

Let’s look at the stats that brought us here:

  • 7,000 food orders are made every hour in Australia, that’s 68 million orders each year. (Source)
  • Restaurants pay an average of 30-35% in commission fees on meal delivery platforms. (Source)
  • Restaurant profit margins have dwindled from an average of 15% to 4.2% in 2021 (Source)
  • 44% of Australians would prefer to order directly from a restaurant if they had their own ordering platform (Source)

The combined factors of massive growth in online ordering patterns and razor-thin profit margins have made it a requirement for restaurants to consider other ways to keep up a healthy revenue stream. Today’s customers are already accustomed to ordering meals through their phones, so diversifying with a direct-to-consumer channel is the natural next step and has multiple benefits to boot. 

With Direct Orders by Hubster, you can:

  1. Gain control over customer experience
  2. Get more sales without paying commission
  3. Streamline your online ordering process
  4. Save labour costs amid shortages

Gain control over customer experience

Having your own online ordering solution means dealing with less moving parts and gaining more control. Your restaurant becomes involved in every step of the process, from setting up the menu to facilitating and fulfilling the order. Here’s why that’s crucial for off-premise dining: Even when they order for pick-up or takeaway, customers expect the same quality from your food brand. Direct Orders ensure that their experience is consistent because you are in control of every aspect. You also have instant insights on what’s working, what’s not, and the level of customer satisfaction after each order.

When it comes to dine-in operations, Direct Orders by Hubster comes with a contactless order-to-table solution. Remember, this syncs with all other orders through your POS so you don’t have to worry about a separate influx of orders. But more importantly, this means a seamless ordering experience for your customers.

Gain control over customer experience

Customers simply scan a QR code to view your digital menu, place their orders and make payment online. An email notification is then sent confirming the order and providing the receipt with a link to the dynamic order status page. This order status page is a diner’s dream — think live updates of what time their meal will be served, or when it’s ready for pick-up. This is all based on prep time estimations set by your restaurant, which means it’s in your control. You know what this means? No more fielding hands going up in the restaurant or the ceaseless phone calls that come with customers chasing down orders.

More control doesn’t always have to mean more work. Direct Orders by Hubster makes it easy to integrate your restaurant information, including menu items, estimated prep time, contact details and opening hours. You can also allow your customers to select between pick-up or dine-in so your team is prepared to customise the order accordingly.

Get more sales without paying commission

We know that takeaway and delivery have become leading revenue drivers in the past two years. But with commission rates averaging at 30-35% when restaurant profit margins are seeing a drastic drop, not every restaurant can afford to be on third-party delivery services. The good news is, customers know this too. 63% of Australians say they would order directly from a restaurant because they want to do all they can to support local restaurants. 

Get more sales without paying commission

With Direct Orders by Hubster, taking online orders to increase restaurant sales and revenue becomes a no-brainer because you don’t have to sweat the expensive commission. Cutting out the middle-man also means you’re getting 100% of the profits, which is a huge perk—especially for smaller, local restaurants. Let’s put that into perspective — if your restaurant gets just one daily direct order worth $15, that’s $450 per month that doesn’t get sliced for commission fees. $450 that could go into a week’s rent or a part-time staff’s salary, and that’s just with one additional order a day. 

Streamline your online ordering process 

In the past, maybe you have had to take orders from non-integrated channels such as a phone call — precious minutes spent in between running front-of-house and managing pick-up chaos. Or you simply had to turn down these orders and lose out on potential profits because it’s too much to keep track of. 

That’s where Direct Orders by Hubster comes in. When customers place an order for either pick-up or dine-in, it comes in through a single POS with all the information you need. Syncing all your orders will shave off time spent on tedious tasks like manually inputting dine-in orders or making a separate note to the kitchen to request takeaway packaging. 

Not only does this consolidation speed up fulfilment, but it also gives you a fuller picture of what your customers are ordering, when they are ordering and for pick-up or dine-in. As a restaurateur, you already know these are the kind of insights that can give you an edge. 

Save labour costs amid shortages

A record 85% of Australian businesses reported staff shortages, and for restaurants, that translates to either forced closures, longer working hours, or skyrocketing wages. This is a major challenge across the nation, and one that will take industry-wide changes to improve over time. So what can restaurant owners do to remedy the lack of staff in the interim? Start with optimising the resources you do have.

Instead of having floor staff take orders, they can now focus on providing a better experience to your diners, whether it’s hosting more attentively or serving and bussing tables more efficiently. Or if you are struggling with hiring for front-of-house, the order-to-table solution allows you to shift your time away from this endless search and save labour costs while still running a perfectly effective ordering system.

Like with any new undertaking, you may need to attempt a few iterations of your digital menu or decide where to place your spanking new QR code or link so customers can easily access it. But if you made it this far, we know you have the heart, grit and passion to try and try again! That’s why Direct Orders is designed to be your control room. With a birds-eye view of every order placed and fulfilled and the ability to implement quick fixes, you’re all set for success in the online ordering world.

If you’re interested in taking control of online ordering & increasing your restaurant sales with Direct Orders by Hubster, fill out the form below to learn more! 

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Increase Restaurant Sales Without The Expensive Fees: Introducing Direct Orders by Hubster

63% of Australians want to do all they can to support local restaurants. Learn how they can support you by ordering directly from your restaurant.

Are digital dining experiences here to stay? Out of 1,000 Australian diners surveyed, two-thirds want restaurants to continue offering delivery, contactless payments and digital ordering. With the advent of convenience culture and the effects of a pandemic in the past couple of years, these are the things that have become synonymous with safer and easier ways to enjoy their meals. What this means is that optimising for flexible dining options — delivery, takeaway and dine-in — is now essential for staying competitive in the food and hospitality industry. 

For restaurant owners who may have been anticipating the return of dine-in as the default, it may sound like a mean feat. From running a (once again) busy front-of-house to combating labour shortages and managing multiple delivery orders, you already have plenty on your plate. But the need to make data-driven decisions in running your operations and keep a tight grasp on your profit margins is ever looming, and you now have the added concern of figuring out how to provide digital dining experiences and building a relationship with your customers.

At Hubster, we understand the importance of meeting your customers where they seek you. That’s why we are excited to introduce Direct Orders by Hubster, designed to allow customers to order directly from your restaurant. With this solution, you can grow your direct-to-consumer sales and get incremental orders without the headache of expensive commission fees. Essentially, you become the boss of your own online ordering with Direct Orders.

What this article covers:

  • What is direct-to-consumer (D2C) online ordering, or Direct Orders?
  • Why your restaurant needs Direct Orders
  • What you can do with Direct Orders
  • How Direct Orders can help restaurants increase sales, streamline orders and save labour costs

Keep reading to learn more about how and why Direct Orders can help your restaurant increase sales and streamline operations.

What is direct-to-consumer (D2C) online ordering? 

Direct-to-consumer channels allow restaurants to set up their own online ordering system and manage orders directly without the need for a third-party delivery platform. Direct Orders by Hubster gives your restaurant access to a flexible and easy-to-update digital menu so customers can place their own orders for pick-up, takeaway, delivery or dine-in. Orders then flow through to your kitchen through a single system, which you can fulfil in-house. No middleman, no expensive commissions.

Why your restaurant needs Direct Orders

Let’s look at the stats that brought us here:

  • 7,000 food orders are made every hour in Australia, that’s 68 million orders each year. (Source)
  • Restaurants pay an average of 30-35% in commission fees on meal delivery platforms. (Source)
  • Restaurant profit margins have dwindled from an average of 15% to 4.2% in 2021 (Source)
  • 44% of Australians would prefer to order directly from a restaurant if they had their own ordering platform (Source)

The combined factors of massive growth in online ordering patterns and razor-thin profit margins have made it a requirement for restaurants to consider other ways to keep up a healthy revenue stream. Today’s customers are already accustomed to ordering meals through their phones, so diversifying with a direct-to-consumer channel is the natural next step and has multiple benefits to boot. 

With Direct Orders by Hubster, you can:

  1. Gain control over customer experience
  2. Get more sales without paying commission
  3. Streamline your online ordering process
  4. Save labour costs amid shortages

Gain control over customer experience

Having your own online ordering solution means dealing with less moving parts and gaining more control. Your restaurant becomes involved in every step of the process, from setting up the menu to facilitating and fulfilling the order. Here’s why that’s crucial for off-premise dining: Even when they order for pick-up or takeaway, customers expect the same quality from your food brand. Direct Orders ensure that their experience is consistent because you are in control of every aspect. You also have instant insights on what’s working, what’s not, and the level of customer satisfaction after each order.

When it comes to dine-in operations, Direct Orders by Hubster comes with a contactless order-to-table solution. Remember, this syncs with all other orders through your POS so you don’t have to worry about a separate influx of orders. But more importantly, this means a seamless ordering experience for your customers.

Gain control over customer experience

Customers simply scan a QR code to view your digital menu, place their orders and make payment online. An email notification is then sent confirming the order and providing the receipt with a link to the dynamic order status page. This order status page is a diner’s dream — think live updates of what time their meal will be served, or when it’s ready for pick-up. This is all based on prep time estimations set by your restaurant, which means it’s in your control. You know what this means? No more fielding hands going up in the restaurant or the ceaseless phone calls that come with customers chasing down orders.

More control doesn’t always have to mean more work. Direct Orders by Hubster makes it easy to integrate your restaurant information, including menu items, estimated prep time, contact details and opening hours. You can also allow your customers to select between pick-up or dine-in so your team is prepared to customise the order accordingly.

Get more sales without paying commission

We know that takeaway and delivery have become leading revenue drivers in the past two years. But with commission rates averaging at 30-35% when restaurant profit margins are seeing a drastic drop, not every restaurant can afford to be on third-party delivery services. The good news is, customers know this too. 63% of Australians say they would order directly from a restaurant because they want to do all they can to support local restaurants. 

Get more sales without paying commission

With Direct Orders by Hubster, taking online orders to increase restaurant sales and revenue becomes a no-brainer because you don’t have to sweat the expensive commission. Cutting out the middle-man also means you’re getting 100% of the profits, which is a huge perk—especially for smaller, local restaurants. Let’s put that into perspective — if your restaurant gets just one daily direct order worth $15, that’s $450 per month that doesn’t get sliced for commission fees. $450 that could go into a week’s rent or a part-time staff’s salary, and that’s just with one additional order a day. 

Streamline your online ordering process 

In the past, maybe you have had to take orders from non-integrated channels such as a phone call — precious minutes spent in between running front-of-house and managing pick-up chaos. Or you simply had to turn down these orders and lose out on potential profits because it’s too much to keep track of. 

That’s where Direct Orders by Hubster comes in. When customers place an order for either pick-up or dine-in, it comes in through a single POS with all the information you need. Syncing all your orders will shave off time spent on tedious tasks like manually inputting dine-in orders or making a separate note to the kitchen to request takeaway packaging. 

Not only does this consolidation speed up fulfilment, but it also gives you a fuller picture of what your customers are ordering, when they are ordering and for pick-up or dine-in. As a restaurateur, you already know these are the kind of insights that can give you an edge. 

Save labour costs amid shortages

A record 85% of Australian businesses reported staff shortages, and for restaurants, that translates to either forced closures, longer working hours, or skyrocketing wages. This is a major challenge across the nation, and one that will take industry-wide changes to improve over time. So what can restaurant owners do to remedy the lack of staff in the interim? Start with optimising the resources you do have.

Instead of having floor staff take orders, they can now focus on providing a better experience to your diners, whether it’s hosting more attentively or serving and bussing tables more efficiently. Or if you are struggling with hiring for front-of-house, the order-to-table solution allows you to shift your time away from this endless search and save labour costs while still running a perfectly effective ordering system.

Like with any new undertaking, you may need to attempt a few iterations of your digital menu or decide where to place your spanking new QR code or link so customers can easily access it. But if you made it this far, we know you have the heart, grit and passion to try and try again! That’s why Direct Orders is designed to be your control room. With a birds-eye view of every order placed and fulfilled and the ability to implement quick fixes, you’re all set for success in the online ordering world.

If you’re interested in taking control of online ordering & increasing your restaurant sales with Direct Orders by Hubster, fill out the form below to learn more! 

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