How to Succeed in Delivery

The top trending foods in 2021

June 4, 2021

The top menu item & ordering trends in 2021

Experiences around food are central to our lives.

  • 85% of people say going out to a restaurant with family or friends is a better way to spend their leisure time than cooking at home.
  • 80% of people say their favorite restaurant foods deliver flavor and taste sensations that just can’t be duplicated in the home kitchen.

...And post-pandemic, delivery is too.

  • 65% of people report they’d rather give up social media than never be able to get an item delivered again.
  • 68% of people are more likely to purchase takeout from a restaurant than before the pandemic.
  • 53% of people say that takeout and delivery is essential to the way they live.

In this free guide, we'll dig in to some menu item & ordering trends in for the first half of 2021 including topics like:

  1. Everything on demand > meals on demand. We've seen an increase in delivery orders of snacks like glazed donuts, soft drinks, and chips. We've also seen an increase in delivery of immune-boosting products like electrolyte beverages and aspiring. Essentials are also a growing delivery category with items like shampoo, conditioner, tampons and condoms seeing a huge jump in orders.
  2. Explore more! As the world reopens post-pandemic, people are looking forward to trying new foods, restaurants, and dining experiences.
  3. What we say we want versus what we really want. While most people report that they're focused on eating healthy post-pandemic, the ordering statistics beg to differ.
  4. Celebrate like it's 2021! After a year where group gatherings were a rarity, everything's worth celebrating in 2021.
  5. Make your dollar matter. Conscious customers are thinking more critically about where they order food from and what's in the food they order.

Download the free guide today!

The trends outlined above align closely with the top 10 rising menu items of 2021.

  1. Chocolate Shake (440% increase)
  2. Chicken Nuggets (410% increase)
  3. Cheese Pizza (362% increase)
  4. Spicy Chicken Sandwich (286% increase)
  5. Beef Burrito (248% increase)
  6. Hot Sauce (201% increase)
  7. Blueberry Muffin (161% increase)
  8. Bacon Cheeseburger (113% increase)
  9. Nachos (103% increase)
  10. Sausage and Egg Sandwich (107% increase)

And similar to in 2020, comfort is still king for most food delivery customers.

The top ordered menu-items in 2021 thus far include

  1. French Fries
  2. Quesadillas
  3. Iced Coffee
  4. Boneless Wings
  5. Chocolate Chip Cookies
  6. Pad Thai
  7. California Roll
  8. Caesar Salad
  9. Chicken Tikka Masala
  10. Chili

How can your restaurant take advantage of these trends to increase delivery orders and sales? Some ideas include: 

  • Ensure your restaurant offers alcoholic beverages on delivery platforms
  • Consider adding more "snack-like" items or sides to your delivery menu
  • Perhaps create "celebration meal-kits" as in-person events return

Outside of specific menu items, there are other ways to ensure your restaurant is successful in 2021.

  1. Make your menu easy to read: 30% of diners have been turned off by menus that are difficult to read.
  2. Ensure your website looks fresh & updates: 30% of diners have been turned off by websites that look old and outdated.
  3. Think mobile first: 36% of diners have been discouraged from ordering food from a restaurant because its website wasn’t mobile-friendly.
  4. Step up your social media game: 45% of diners say they’ve tried a restaurant for the first time because of a restaurant’s social media post. 

Want to learn more? Download the free guide today!

Latest blog posts

Sometimes you just want a little extra. Extra support. Extra features. Extra everything.
How to Succeed in Delivery

Why your restaurant should be on more than one food delivery service

Learn how to sign-up for multiple food delivery platforms to increase your restaurant's reach, sales, awareness and more.

Local Heroes

How Hubster's Global Partners share culture through food

Working with a diverse roster of restaurant owners has shown us how food can be a catalyst for expressing and sharing different cultures with the world.

How to Succeed in Delivery

The top trending foods in 2021

Restaurants, download our free guide to learn about the top trending menu items, changing customer habits, evolving delivery behaviors and more!

How's your restaurant doing? Learn how you can increase sales and efficiency with Hubster

Top 5 reasons you should track your restaurant’s performance across location & platform… and how Otter can help

About Hubster

How's your restaurant doing? Learn how you can increase sales and efficiency with Hubster

Top 5 reasons you should track your restaurant’s performance across location & platform… and how Hubster can help

How to Succeed in Delivery

How to manage negative restaurant reviews

5 simple steps to make negative reviews have a positive impact on your restaurant's reputation.

About Hubster

Let your customers order however they want with Hubster's Manual Orders feature

Input orders from any source straight to your Hubster tablet with our new Manual Orders feature!

How to Succeed in Delivery

What is a ghost kitchen?

As with any restaurant innovation, the ghost kitchen trend is evolving rapidly and growing at an accelerated rate. In this article, we’ll dig into everything you need to know about ghost kitchens.

About Hubster

What is Hubster's Order Manager and how will it change your restaurant's delivery business?

How Hubster's Order Manager can help your restaurant succeed in delivery.

Solutions for enterprise customers

For restaurant groups with more than 10 locations, we love getting you up and running as smoothly and quickly as possible. Let us know what you need, and we’ll custom-tailor the right solution for your business. Let’s have a conversation about it.

Talk to someone